General management is the process of running a business or leading an organisation. A manager will decide how to use resources and employees to best meet the aims of the organisation. Senior managers oversee the entire business, while their more junior colleagues may be responsible for a certain aspect of the organisation's work, a branch, a franchise or a region.
Most general management roles will involve directing staff-members, making sure that deadlines are met, solving problems, meeting financial targets, planning and overseeing projects.
General management is sometimes known as business administration and business management - but it doesn't just apply to commercial situations. Every organisation, no matter how big or small and whatever its area of focus, needs managers.
Starting a career in a general management role could lead to different things. Progression can lead to becoming to a senior manager in the organisation or perhaps even to director level. Experience in general management can also help develop the skills needed to start and run your own business.